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"How Did They Do It?" With Digital Creative Director at Cosmopolitan, Abby Silverman!

Digital Creativity is crucial for a brands success and visibility and truly what is happening NOW in the world of marketing. Because of this, I had to spotlight my girl Abby. I met Abby when we were both on a Fashion panel earlier this year and I was instantly drawn to her friendly and candid personality. Abby, tell us your ways...

LA: What is one interesting thing that people may not know about your career?


A: Before I started working at Cosmo on the digital/editorial side of a magazine media brand I spent all my prior years working in the creative services department on the sales/marketing side of the magazine world! I’m so grateful for my early experiences because it gave me a 360 understanding of how the business works and what advertisers want!


LA: What is one mistake you made that you learned the most from?


A: In the early stages of my career I did not advocate for myself as much as I should have and I would hold back in meetings for fear of judgement or someone not liking my ideas. You NEED to have a voice so people know your value and why you’re in the room. If you don’t share your ideas, someone else will!


LA: What is one thing you did that put you on the right path to success in your career?


A: Hard-work (like really effing hard), hustle and persistence. There have been so many times things didn’t go my way and I could have given up but I picked myself up and kept moving towards my goals! Also, I’m very resourceful and make the absolute most of what’s in front of me which can take you really far! 


LA: What are you most proud of at this moment?


A: Growing my personal brand on TikTok and connecting with a whole new audience during the panny while also creating incredible content for my job and leading my amazing team at Cosmo. I genuinely love where I’m at in my life at the moment. I turned 30 and 31 (lol) in the panny and I think when you enter your thirties there’s a sense of just knowing who you are and being unapologetic that I didn’t have even in my late 20’s.


LA: Your go-to beverage after a long week (specifics please!)?


A: Paloma, obvi!!! Tequila (love Casamigos), soda water and grapefruit juice. Garnish with a fresh slice of grapefruit and some baddie energy because hard working queens deserve it!!!


+Follow Abby on Instagram here

+Follow Abby on TikTok here